Resources for a website that works.
Short, practical guides for small businesses, churches and creators planning a new website.
Quick guides, plain answers.
Open any guide for a short checklist you can use today.
What to have ready before your build
None of it is required to start, but the more real detail you share, the more the site sounds like you.
- Your logo, if you have one
- Real photos of your place, your work or your team
- Address, phone number and hours
- The services and prices you want listed
- Customer reviews you would like to feature
Five things every small business homepage needs
Visitors decide in seconds. Make these easy to find on a phone.
- A headline that says what you do and where
- One clear main button, used the same way everywhere
- A phone number that calls with one tap
- Your hours and location
- Real photos of your business
Choosing photos for your website
A few great photos do more than many average ones.
- Pick bright, sharp, wide shots taken in good light
- Show your real place, your people and your work
- Skip screenshots, flyers and logos used as photos
- Take landscape photos for the top of a page
Writing words that get calls
Clear beats clever. Write the way you would explain it to a customer at the counter.
- Say what you do in plain words
- Lead with what the customer gets
- Keep sentences and paragraphs short
- Answer the questions people ask you most
For churches: what first-time visitors look for
A new visitor wants to know they will feel welcome before they arrive.
- Service times, near the top of the page
- Your address with a directions link
- What a service is like
- One clear plan your visit step
- How to watch online, if you stream
Ready to put it into practice?
Tell us about your business and what you need. We will reply with next steps.